The FooSales Story

We are a globally distributed technology company that operates out of South Africa and North America. We create innovative ecommerce products that empower thousands of businesses around the world.

How did it start?

The idea for FooSales was born in 2017. We were an established digital agency called Grenade that developed web and mobile applications for blue chip companies as well as a very popular event and ticketing solution called FooEvents for WooCommerce. While discussing a new ecommerce product, we identified an opportunity to develop an app based Point of Sales system built specifically for WooCommerce.

We soon discovered that there was a reason that it had not been done before as it was a huge undertaking! We took on this monumental challenge (with many different setbacks along the way) and FooSales finally launched in 2018. Within a short period of time, FooSales has grown significantly and is now actively used by thousands of stores around the world.

Why is it free?

We made a conscious decision to launch FooSales as a “beta” product in order to validate product/market fit and so that we could make improvements and iterations based on customer feedback without any pricing bias. To date, we have received input from thousands of store owners who have given us invaluable insight and we believe this strategy has paid off.

We have used this feedback not only to draft the FooSales development roadmap, but also to identify a sustainable business model that is based on where customers see value in the product. Moving forward, we plan on introducing a paid subscription model sometime this year. Don’t worry, the fee will be modest (around the cost of a pizza!) and we will be sure to give you a heads up of any changes well ahead of time.

Who are we?

The FooSales team consists of talented developers, designers, customer support and marketing experts from North America and South Africa who are relentless in building and supporting high quality products that are not only simple but cost effective.

Our team was forged in the trenches of the highly competitive agency world which features tight, often unreasonable deadlines and requires a lot of creative problem solving and nerves of steel to survive. These attributes are evident in our experience, knowledge, dedication and premium customer support. Applying our unique digital agency and app development background to FooSales is one of the many reasons why we stand out from our competitors, ensuring happy customers and successful stores.

If you would like to find out more about FooSales or partner with us, please complete the form below!

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